Competitive strategy

Global standardization can save marketing and manufacturing costs, but many argue that those savings can come at the expense of long-term profits.

Companies hire consulting firms to help them develop a common approach to their market. This is usually called “strategic consulting.”Consulting firms help companies with activities such as developing a corporate vision, improving resource efficiency, or developing marketing approaches. Many companies, especially in highly competitive industries, consider it advisable to hire strategy consultants in order to give a more rational basis in the approach to their customers. Continue reading →