3 ways to improve the company’s image with the help of printed products
In the modern world, image and recognition are the key to business success. Even if two companies perform the work exactly the same or offer the same product, customers will prefer to contact the company, which is at everyone’s hearing.
But in a limited budget is not always possible to spend money on expensive advertising. The way to save and at the same time to declare itself to the world becomes the press. Here are three low-cost ideas to improve the image, which will help to implement printing.
Brochures, leaflets, booklets
They can provide information about the company, list the opportunities and benefits. It is important to use schemes and lists, illustrations and photos, bright design. The best is considered
digital printing of brochures
and other products. Digital printing, though a little more expensive offset, but faster. In addition, the end result is bright and clear. However, it is recommended to start a test print – to assess the quality. And then order a batch.
Leaflets and booklets have a small volume, so the information is given succinctly. Looking at a piece of paper, people should immediately understand what is at stake. Leaflets are best distributed in places visited by the target audience, or dropped into mailboxes.
Brochure more volume. This book, in size 2-24 sheet. They contain a lot of information, so it is important to structure it: split into sub-paragraphs, make a table of contents. It is reasonable to distribute brochures at thematic events, to provide business partners or interested persons at conferences, seminars, trainings.
Billboards and posters always attract attention. For street advertising, it is desirable to choose a crowded place in which it is likely to meet the intended client. For example, advertising toys is better to hang out near schools and kindergartens, advertising products – near shops and markets. Advertising cars – in the busy city center.
Posters are most suitable for informing about any events: discounts and promotions, the arrival of artists, seminars, etc. And billboards – both to inform about the events and to advertise the company itself.
Branded labels and stickers
They can be used for different purposes:
make out the packaging of goods to increase brand awareness among buyers;
paste on the office, which can be used in meetings, give companions and employees.
In addition to all of the above, you can resort to other interesting solutions: print company logos on mugs, mouse pads. And to maintain the corporate spirit, you can print photos of the team or other thematic images on the puzzles – and give them to the children of employees.